United States / Case studies

Case study · Consumer Goods & FMCG

Who owns the IP on paper — and does it match who owns it in fact

After an internal restructuring, a consumer goods company found its trademarks still registered to entities that no longer ran the business. Fixing the chain of title before the gap surfaced in diligence is the same discipline any company needs whenever a subsidiary reorganization, an entity cleanup or a licensing deal leaves the registry and the org chart telling different stories.

The engagement

What was broken

Following an internal restructuring, a consumer goods company realized that several trademarks remained registered under older entities that no longer reflected the operational business. This created potential complications for licensing, investor due diligence, and future acquisitions.

What we did

CapEasy conducted an intellectual property ownership audit, coordinated trademark assignments, updated corporate documentation, and aligned ownership structures with the company's revised business organization. The restructuring also included governance recommendations for future IP management.

Where it landed

The company consolidated ownership of its key intellectual property under the appropriate operating entity, improving legal clarity and strengthening its position for licensing and strategic investment opportunities.

The United States playbook

The registry does not update itself when the org chart changes

USPTO's Assignment Center is the system of record for who owns a US trademark or patent application, and it only reflects reality when someone files with it. USPTO describes the recordation process plainly: an owner submits a cover sheet and supporting documents, pays the recordation fee, and receives a Notice of Recordation once the database is updated — typically within about a week. Nothing about a merger, a holding-company reorganization, or an internal transfer between related entities updates that record on its own.

That gap is exactly what this engagement found: trademarks still sitting under an entity the business had moved on from. USPTO's own guidance on the point is direct — without recordation there is a gap between who actually owns the mark and what the federal database shows, and if an automatic update fails (conflicting execution dates, multiple same-day assignments), a manual correction through the right TEAS form is needed. A US company that reorganizes — spins out a subsidiary, converts an LLC to a C-corp, folds a brand into a holding company — inherits the identical exposure the moment marks, patents, or domain-holding entities aren't moved on paper at the same time the business moves in fact.

Where this shows up: diligence, licensing, and the IRS Form 8594 conversation

The consequences named in the engagement — licensing complications, diligence friction, acquisition risk — are the exact three places a mismatched registry gets tested in the US. An investor's counsel checking chain of title asks whether the entity signing the deal actually holds the marks and patents in its name at USPTO; an acquirer's counsel asks the same question before closing. If the deal is an asset purchase where goodwill or going-concern value attaches, both buyer and seller must file IRS Form 8594 (Asset Acquisition Statement) reporting how the price was allocated across the assets — intangibles included. An allocation that assigns value to IP the target's own registry doesn't confirm it owns is a mismatch a reviewer will ask about.

A licensing deal has the same exposure from the other direction: you cannot license out what the registry says a different entity owns, and a licensee's counsel will run the same USPTO search a diligence team would. The fix in both cases is the one this engagement performed — align the registered owner with the operating entity before someone outside the company goes looking, not after.

Intercompany licences need a rate on paper, not just a right on paper

A reorganization that leaves IP owned by one entity and used by another — a US operating subsidiary running on a parent-owned brand or patent, for example — creates an intercompany transaction, and the IRS treats intercompany transfers of intangible property as a transfer-pricing question under IRC §482. The IRS Internal Revenue Manual guidance on §482 examinations is explicit that identifying and analyzing every intangible transaction within a related group is a foundational step of any such review, that valuation follows the methods in Treasury Regulation §1.482-4, and that documentation adequacy is judged under IRC §6662(e) — both its timing and its substance. The Manual also flags a periodic-adjustment power: if actual profits from an intangible substantially exceed what was paid for it, the IRS can revisit the pricing across later years even after the year of transfer is closed.

The governance recommendation this engagement delivered — a forward-looking process for how IP gets managed after a restructuring — is the same discipline a US group needs codified: an intercompany licence between related entities booked with a stated royalty or arm's-length rate, reconciled through the books each period, not left as an unpriced right that only gets valued the day a return is filed. CapEasy's part in that work is the registry reconciliation, the assignment paper trail, and the bookkeeping that keeps the intercompany licence on the books consistently — the transfer-pricing position itself, and anything filed with the IRS or a state, runs through your counsel and the partner CPA firms we work with across 15 US states.

What to take from it

  1. A trademark or patent registry does not follow a reorganization automatically — every entity change needs a matching assignment filed with USPTO.
  2. Diligence and licensing counterparties both run the same chain-of-title search; a mismatch between the registry and the operating entity is what they find.
  3. An asset deal that allocates value to IP triggers Form 8594 for both sides — the allocation should match what the registry actually shows you own.
  4. IP used by one related entity but owned by another is an intercompany transaction under IRC §482 — it needs a priced licence on the books, not an unpriced right.
  5. Fix the registry and the intercompany paperwork on your own timeline, before a deal or an examination forces it onto someone else's.

Primary sources

The same discipline, on your books.

A named accountant, the grinding automated, licensed partners where the law wants them.

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