What is trademark assignment recordal?
Ownership transfers recorded properly on the register — US via ETAS, AU via IP Australia — so the register matches reality.
A US trademark registration is only as good as the ownership record attached to it, and that record does not update itself. When a business sells its brand, merges into another entity, converts from an LLC to a corporation, or simply has a founder assign a personally-filed mark into the company that actually runs on it, the USPTO's books still show the old owner until someone files to change them. Every one of those events is common for a startup or SME that files a mark early and restructures later — the mark gets filed under a founder's name, or under a pre-incorporation entity, and nobody goes back to fix the record once the real structure settles. Recordal is that fix.
The mechanism is the Electronic Trademark Assignment System, ETAS, and it is a straightforward electronic filing: a coversheet naming the assignor and assignee, the serial or registration number of every mark being transferred, a description of the interest conveyed, and the underlying assignment document attached as a PDF or TIFF. The filing fee is $40 for the first mark and $25 for each additional mark owned by the same party recorded in the same submission — a flat, per-mark cost with no ad valorem component tied to the deal size. There is no statutory deadline forcing you to record an assignment, but recording within three months of the assignment date matters: it is what preserves the new owner's priority against a later purchaser who might otherwise buy the same mark in good faith without notice of the earlier sale. Waiting a year to record a transfer that closed quietly leaves that window open the whole time.
Who does what
| Your CapEasy team | Trademark assignment recordal, the reconciliations and reporting behind it, and the questions list that keeps it honest. |
| Your CPA or enrolled agent | Everything that carries a licence in United States — rendered exactly as written: issue compilation, review or audit reports — those are restricted to licensed cpa firms. |
| You | One conversation with one named person, and the decisions that are genuinely yours. |
Trademark assignment recordal in United States
The recordal fee is flat and per-mark, not tied to deal size
ETAS charges $40 to record an assignment against the first mark in a submission and $25 for each additional mark owned by the same party recorded in the same filing. A ten-mark portfolio transfer and a single-mark transfer cost the same per-mark rate — the fee schedule does not scale with the value of the underlying transaction, only with how many marks are named on the coversheet.
There is no deadline to record, but the three-month window protects priority
Nothing in USPTO practice requires an assignment to be recorded by a fixed date, and an unrecorded assignment is still legally valid between the buyer and seller. What recording within roughly three months of the assignment date does is establish the new owner's position against a later purchaser who might otherwise acquire rights in the same mark in good faith, without notice of the earlier transfer. A transfer that sits unrecorded for a long stretch leaves that priority question genuinely open for as long as it stays off the public record.
Recording the change is administrative; the document that creates the transfer is not
Submitting the ETAS coversheet and the supporting document is a clerical, non-attorney-exclusive filing — that is why CapEasy runs it directly. The assignment agreement itself, the instrument that actually conveys ownership of the mark, is a piece of legal drafting, and where an application already has a US attorney of record on file, correspondence tied to that underlying application continues to route through that attorney rather than being redirected around them.
The output is a corrected public record, not a new certificate
Once the Assignment Recordation Branch processes the filing, no new registration certificate is issued and the registration's substantive terms do not change. What changes is the ownership entry in USPTO's Assignment Search database, which is the record a buyer, a lender, or a licensing counterparty actually checks. A registration whose Assignment Search entry still shows a dissolved entity or a founder who left the company two structuring rounds ago is a diligence flag waiting to be raised at the worst possible moment — mid-acquisition, mid-financing, or mid-license negotiation.
What your CPA or enrolled agent receives from us
- A completed ETAS Trademark Assignment Recordation Coversheet naming the assignor, the assignee, and every serial or registration number the transaction actually covers.
- The underlying assignment document (asset purchase agreement excerpt, standalone assignment agreement, merger document, or security agreement) attached in the PDF/TIFF format ETAS requires.
- A cross-reference check confirming every mark named in the transaction document is on the coversheet, and every mark on the coversheet is actually covered by the document — no mismatches submitted.
- For a partial assignment, a clear description of exactly which goods, services, or classes are transferring versus staying with the original owner.
- Submission confirmation and the resulting reel/frame number once the Assignment Recordation Branch records the filing.
- A copy of the updated ownership entry as it now appears in USPTO's Assignment Search database, for your own records and for anyone doing diligence on the mark later.


