What is margin analysis?
Where the money is actually made, by product, customer or channel.
Most Australian small and mid-sized businesses can quote one gross margin number off the P&L — revenue less cost of sales, expressed as a percentage — and that number is real but useless for deciding anything specific, because it is an average across every product, every client, and every channel the business runs. A trades business running fixed-price jobs and time-and-materials jobs through the same revenue account has no way of knowing which type of work actually pays, because both land in the same line. A retailer selling direct and through a marketplace has no way of comparing the two without separating marketplace commission from the direct-sale cost base first. The blended number hides exactly the comparison an owner needs.
Margin analysis pulls that average apart into gross margin by product or job type, by client, and by channel, built from the same reconciled ledger already feeding monthly reporting rather than a separate exercise. Getting there almost always starts with a coding pass, because a chart of accounts built to lodge a BAS and produce annual figures for the accountant was never structured to answer a margin question — it needs class, job, or product tags added before a transaction can be sliced any way other than by its account. For a business that has never looked at margin below the whole-company level, this recoding is typically the bulk of the first engagement, not a formality before the real work.
Why it matters
| Without a system | With CapEasy |
|---|---|
| Decisions made on last year’s numbers | A forecast that is updated from the actual close |
| Pricing set by feel | Knowing which work makes money and which does not |
| Cash surprises that were visible months earlier | Numbers you can defend in a funding conversation |
What we need from you
Foundation
- A clean, current set of books
- At least a few periods of history
- Budget or plan, if one exists
Context
- Pricing and cost structure
- Headcount plan
- Anything you are about to decide
How it runs, step by step
- Planning & forecasting
- Cash flow forecasting
- Budgeting and re-forecasting
- Scenario modelling
- Profitability
- Job, product or service profitability
- Margin analysis
- Cost optimisation review
- Financial modelling & valuation support
- Three-statement models
- Unit economics
- Valuation analysis and supporting workings
Who does what
| Your CapEasy team | Margin analysis, the reconciliations and reporting behind it, and the questions list that keeps it honest. |
| Your registered BAS or tax agent | Everything that carries a licence in Australia — rendered exactly as written: work out what goes on your bas, or advise you on it — under tasa 2009 that requires registration we do not hold. |
| You | One conversation with one named person, and the decisions that are genuinely yours. |
Margin analysis in Australia
A margin breakout depends on what is coded to cost of sales, not just what was sold
Under Australian Accounting Standards, cost of sales is limited to costs directly attributable to producing or delivering what was sold — materials, direct labour and related on-costs, freight-in — while overhead, sales wages, and general admin expense belong in operating expense, not cost of sales. A chart of accounts that blends shared overhead into cost of sales, or the reverse, produces a gross margin figure that is wrong on its face no matter how carefully the analysis built on top of it is done, which is why the cost-of-sales/opex line gets reviewed before the breakout starts, not after.
GST collected is not revenue, and miscoding it inflates margin on paper
GST charged to a customer is collected on behalf of the ATO, not revenue earned by the business, and when it is coded into the revenue account instead of a GST-payable account, both revenue and apparent margin are overstated by the same error. This is a common coding defect margin analysis surfaces in a first engagement. Correcting it is a bookkeeping fix that follows the treatment your registered BAS or tax agent has established for the business — it is not a judgment call the margin analysis makes on its own.
Revenue recognition under AASB 15 sets which period a job's margin lands in
For businesses billing progressively — construction and trades work, milestone-billed projects, retainer arrangements — AASB 15 governs when revenue is recognised relative to when an invoice is raised or cash is collected, and a margin calculated against the wrong period misstates both sides of the ratio. Margin analysis uses whichever recognition treatment the accountant has already established for the business; it does not independently decide how a progressively billed job should be split across periods, since that determination belongs to the accountant.
Inventory costing method is the accountant's call, not a margin-analysis output
FIFO, weighted-average, and other permitted methods under AASB 102 each produce a different cost of sales figure, particularly when input costs are moving, and the method in use materially changes reported margin. Margin analysis applies whichever costing method the accountant has already set for the business consistently across the breakout — it does not recommend a method change to flatter the margin number, and a request to do so is redirected to the accountant, since a costing change carries its own accounting consequences.
What your registered BAS or tax agent receives from us
- A gross margin breakout by product, job type, or service line, by client, and by channel, pulled from the same reconciled ledger used for monthly reporting rather than a standalone spreadsheet.
- A contribution margin view alongside the gross margin view, with the variable-cost definition — materials, direct labour and on-costs, freight, gateway or marketplace fees — stated in writing so the two figures are never confused.
- A cost-of-sales recoding memo listing the chart-of-accounts changes made or recommended before the breakout could be trusted — what moved from opex to cost of sales, what job or class tags were added.
- A client profitability ranking showing margin dollars and margin percentage together, since the highest-revenue client and the highest-margin client are frequently different accounts.
- A channel margin comparison for businesses selling through more than one route to market, netting each channel's actual fee structure — marketplace commission, gateway fees, wholesale terms — against its own revenue.
- A trend view of margin by product, job type, or client across the periods available, so erosion is visible before it becomes a year-end surprise.


