United StatesServices Industries we knowEcommerce

Industries we know

Ecommerce for US businesses

Settlement reconciliation, marketplace fees and inventory that agrees to the ledger.

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2,700+ businesses served across the group

What is ecommerce?

Settlement reconciliation, marketplace fees and inventory that agrees to the ledger.

Ecommerce bookkeeping breaks the moment someone tries to record 'Shopify deposit: $4,812' as revenue. That deposit is never revenue — it's a net settlement after the processor already pulled its fee, after a shopper's refund already came out, after a chargeback reversed a sale from three weeks ago. Every channel a store sells through — Shopify Payments, Amazon, Etsy, Walmart Marketplace, a Stripe-run wholesale page — runs its own settlement cycle on its own timetable, and each one nets a different bundle of deductions before cash ever lands in the bank. Recording the deposit as the sale collapses four separate numbers (gross sale, fee, refund, reserve hold) into one, and once that's done there's no way to reconstruct them.

The fix is a clearing account per channel, not per bank account. Gross sales post to revenue when the order is placed; the marketplace or processor fee posts to its own expense line; refunds and chargebacks post against the original sale, not as a lump 'refunds' expense; and the clearing account absorbs the timing gap until the deposit hits the bank and zeroes it out. Done this way, a store's P&L shows real gross revenue, real fee expense as its own line (which matters — Amazon referral fees, FBA fees, and Shopify processing fees are different cost drivers a business owner needs to see separately, not buried in a single 'merchant fees' bucket), and a balance sheet clearing account that should sit near zero at any given moment and never drift upward unnoticed.

Who does what

Your CapEasy teamEcommerce, the reconciliations and reporting behind it, and the questions list that keeps it honest.
Your CPA or enrolled agentEverything that carries a licence in United States — rendered exactly as written: issue compilation, review or audit reports — those are restricted to licensed cpa firms.
YouOne conversation with one named person, and the decisions that are genuinely yours.

Ecommerce in United States

Marketplace facilitator laws change who collects the sales tax, not who codes it

Most states now require marketplaces — Amazon, Etsy, Walmart Marketplace — to collect and remit sales tax on behalf of third-party sellers under marketplace facilitator statutes. That means the same store can have marketplace-collected sales tax on one channel and seller-collected sales tax on a direct Shopify storefront, in the same month, for the same state. We code the two separately in the ledger so the split is visible; whether the store still has a filing obligation on the direct channel is a call for the business's CPA or sales tax advisor.

Economic nexus is a state-by-state threshold call — we hand over the inputs, not the answer

Post-Wayfair, most states set an economic nexus threshold on revenue or transaction count (commonly $100,000 or 200 transactions, though the exact figure and whether it's an either/or or combined test varies by state). We export state-by-state gross sales and transaction counts from the accounting system on request. Determining which states a store has crossed a threshold in, and filing the returns that follow, is a licensed CPA or a sales tax compliance service's job, working from the data we hand over.

1099-K reporting reflects gross processed payments, not net revenue — and reconciling it is a real task

Payment processors and marketplaces issue Form 1099-K based on gross payment volume processed, which includes amounts a store never actually keeps: fees, refunds, and shipping charged to the customer are all inside that gross figure. If the store's books show net revenue after fees, the two numbers won't match on their face, and an IRS matching notice cites the gap. We reconcile the 1099-K gross figure against the ledger's gross sales (before fees and refunds are subtracted) each year-end so the CPA has a clean bridge, not a mismatch to explain from scratch.

Inventory valuation method is chosen once, by the CPA — we apply it consistently

FIFO, weighted average, and specific identification produce different COGS and different taxable income from the identical physical inventory movement. The method is a decision the business's CPA makes, typically at entity formation or a tax election, because changing it later can require IRS consent (Form 3115). Our job is applying the chosen method consistently across every unit movement and flagging drift the moment inventory counts stop tying to the ledger.

What your CPA or enrolled agent receives from us

  • A settlement reconciliation packet per channel (Shopify Payments, Amazon, Etsy, Walmart, Stripe, PayPal), tying gross sales to fees, refunds, and net deposit for the period
  • A fee ledger with marketplace and processor fees broken out by type — referral fees, FBA/fulfillment fees, payment processing fees — not collapsed into one line
  • A refund and chargeback log matched to the original sale, with chargeback network fees tracked separately
  • An inventory-to-COGS tie-out schedule reconciling units received, sold, returned, and on hand against the ledger's cost of goods sold
  • State-by-state gross sales and transaction-count export, split between marketplace-collected and direct-channel sales, ready for a nexus review
  • 1099-K reconciliation bridging each processor's reported gross payment volume to the ledger's gross sales figure

Questions worth asking before you start

Who actually does the work — a person or an AI tool?

A named person on our team owns your file and reviews everything that leaves it. Software does a real share of the grinding underneath it — coding, matching, flagging the obvious gaps — but nothing regulated happens without a person’s judgement, and nothing here is signed or filed by an algorithm.

Is there a filing or lodging step here?

No — ecommerce is operational work inside your books, not something submitted to IRS. Where a filing does sit downstream of it, inside industries we know more broadly, that stays with your CPA or enrolled agent, never with us.

Which software do you work in?

Whatever you already run. Most commonly QuickBooks, Xero, NetSuite, Sage, Zoho Books and a handful of others — we work inside your system rather than moving you onto one of our own.

How does this actually start?

A short, free read-only look at what you already have, and a written note on what we found. A scoping call decides the size of the engagement — nothing here commits you to anything.

What does it cost?

There is no published price for ecommerce — it depends on volume, how many entities are involved, and how far behind the books are. We quote after the read-only review, which is free.

How does this fit with the rest of industries we know?

Ecommerce sits inside industries we know, alongside SaaS and software, Professional services, Construction and trades. Most clients end up buying the category as a whole rather than one leaf at a time, but starting narrow is fine.

Do you determine which states we owe sales tax in?

No — economic nexus is a legal and tax determination that belongs to your CPA or a sales tax specialist. We organize your state-by-state gross sales and transaction counts, split between marketplace-collected and direct-channel sales, so whoever makes that call has clean data instead of a reconstruction project.

We sell on Amazon, Shopify, and Etsy — do you reconcile all three separately?

Yes. Each channel gets its own clearing account and its own settlement reconciliation, because each one nets a different bundle of fees, refunds, and holds before cash lands in your bank. Collapsing them into one number is exactly the pattern that hides where your margin is actually going.

Why doesn't our bank deposit match our sales for the week?

Because the deposit is already net of processor or marketplace fees, refunds, chargebacks, and sometimes a reserve hold. We book the gross sale, the fee, and the refund as separate entries and run the difference through a clearing account, so you can see all four numbers instead of one blended figure.

How do you handle Amazon FBA fees versus referral fees?

We break them out on separate expense lines rather than lumping everything into one 'Amazon fees' bucket, because fulfillment cost and referral cost respond to different decisions — FBA fees track with product size and storage, referral fees track with category and price. Seeing them separately is what makes a per-SKU margin conversation possible.

Do you decide our inventory valuation method — FIFO or weighted average?

No — that's your CPA's call, usually set once and applied consistently, since changing it later can require IRS consent. We apply whichever method is chosen to every unit movement and flag it immediately if physical or 3PL-reported inventory stops tying to what the ledger shows.

What happens with a 1099-K that shows more revenue than we actually earned?

That's expected — 1099-K reporting reflects gross payment volume, including refunds and shipping charged to the customer, not net revenue. We reconcile the 1099-K figure against your ledger's gross sales at year-end so your CPA has a clean bridge instead of a mismatch to explain from scratch.

How are chargebacks handled differently from ordinary refunds?

A chargeback reverses the sale through the card network and often adds a dispute fee on top, while a refund you initiate voluntarily doesn't. We track both against the original transaction, but chargeback fees get their own line so you can see how much disputes are actually costing beyond the reversed revenue.

We hold inventory in a 3PL warehouse — how do you verify it matches our books?

We reconcile the 3PL's reported inventory movement — received, shipped, returned, damaged — against the units your accounting system has recorded as sold each close, and book any variance as its own entry rather than letting it sit unexplained inside COGS.

Do gift cards and store credit show up as revenue when they're sold?

No — an unredeemed gift card is a liability, not revenue, until the customer actually redeems it. We maintain a rollforward tracking issued, redeemed, and outstanding balances so revenue is only recognized when the product actually ships.

Can you tell us if we need to register for sales tax in a new state?

We can tell you what your data shows — revenue and transaction volume in that state — but the registration decision itself is a call for your CPA or a sales tax specialist, since it depends on the specific state's threshold rules and your broader filing picture.

Your CapEasy experts

Connect with us

Talk to the people who handle this work every day — no call centre, no hand-offs.

Ayush Joshi

Ayush Joshi

Co-Founder

Ex-OYO and Tenaciousfly. 7+ years in business development, strategic acquisitions, financing and debt syndication.

Aditya Jain

Aditya Jain

Co-Founder

Ex-Bank of America. 4+ years in investment banking, EU & Indian compliances, ESG compliances, and project management.

Manav Raval

Virtual CFO & Tax Specialist

Section 80-IAC, tax planning and startup compliance. Previously at Toyota Motor Corporation and Jaguar Land Rover.

Ayush Faldu

Virtual CFO & Tax Specialist

Financial strategy, budgeting and cash flow — a CFO’s judgement, monthly.

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