Logo design for Australian businesses

A named person on our team owns your file and reviews everything that leaves it. Software does a real share of the grinding underneath it — coding, matching, flagging the obvious gaps — but nothing regulated happens without a person’s judgement, and nothing here is signed or filed by an algorithm.

No — logo design is operational work inside your books, not something submitted to ATO. Where a filing does sit downstream of it, inside trademarks & ip more broadly, that stays with your registered BAS or tax agent, never with us.

Whatever you already run. Most commonly QuickBooks, Xero, NetSuite, Sage, Zoho Books and a handful of others — we work inside your system rather than moving you onto one of our own.

A short, free read-only look at what you already have, and a written note on what we found. A scoping call decides the size of the engagement — nothing here commits you to anything.

There is no published price for logo design — it depends on volume, how many entities are involved, and how far behind the books are. We quote after the read-only review, which is free.

Logo design sits inside trademarks & ip, alongside Trademark watch, Trademark search & filing (TM Headstart), Examination adverse report response. Most clients end up buying the category as a whole rather than one leaf at a time, but starting narrow is fine.

No. IP Australia has no register for logo artwork as such. What it registers is a trade mark (which can be a logo used as a brand identifier) or a design (which can be a logo's shape as applied to a product) — both separate, optional filings a client makes after the logo exists, not a byproduct of designing it.

Under Australian copyright law, whoever creates the artwork is its first owner unless a written agreement assigns it to someone else — paying for the work does not automatically transfer ownership. Every logo delivered through this service comes with a signed assignment from the designer, so ownership is documented, not assumed.

No. The logo gets automatic copyright protection the moment it's created — that stops copying, not confusingly similar use by a competitor. Trade mark protection against confusingly similar marks only exists once the logo is filed and registered with IP Australia, a separate step.

Vector masters in AI, EPS and SVG, plus PNG/JPG exports at the sizes you need. The vector file is what scales cleanly from a favicon to a shopfront sign without redrawing, and it's the format a trade marks attorney needs if you go on to file the mark — a flattened JPEG usually has to be rebuilt before it's filing-ready.

Yes — we run the free IP Australia TM Checker and an ASIC business-name and domain check against the finalist concept before final delivery. A full clearance search ahead of an actual filing is deeper work that sits with the trademark-filing service, but the basic check happens as part of design.

Filing is a separate service in this category — trademark filing and design registration each have their own workflow and, in the design-registration case, their own certification step. This service hands off a filing-ready vector file and clearance summary; the filing itself is booked separately when you're ready for it.

The brief covers discovery, an initial round of concept directions, and structured revision rounds against written feedback until the direction is locked. Scope and round count are agreed in the brief up front rather than left open-ended.

A trade mark protects a logo as a brand identifier used across goods and services. A registered design protects the visual shape of the logo as applied to a specific product — relevant if the mark is moulded, embossed or otherwise physically part of a product's form. Registered designs in Australia also carry a quirk: registration alone doesn't make the design enforceable, a separate certification step does.

We can flag exactly what documentation is missing and point you to getting a retroactive assignment executed with the original designer — the person who drew it has to be the one who signs it, so we can't create that ownership document on your behalf if they're not involved.

Some work is subcontracted to designers we brief and manage directly. Every subcontracted designer signs a written copyright assignment as part of the engagement, so ownership passes to the client the same way whether the artwork was drawn in-house or by a subcontractor.

A short guideline — clear space, minimum size, approved colours, which variant to use where — is useful for any business handing the logo to a printer, a web developer, or a second designer down the line, since it stops the mark drifting inconsistently across those different hands. It's included as an option in the brief, not a separate product.